The Poetry of a Wind Machine: Alexander Wang Fall 2010 Promo
Thursday, September 9th, 2010
New York Fashion Week has kicked off again, and we’re feeling the breeze of excitement thousands of miles away. And what a better way to feel the enthusiasm than with this promo film for Alexander Wang’s Fall 2010 collection? Directed by Craig McDean and art directed by Fabien Lebaron, this nifty little clip takes up that locus communis, or common place theme, of a rush of wind through superbly coiffed hair. Nice to know that, after all these years, you can still use a wind machine — not to mention a moody interior and a few ecstatic expressions — to set a mood.
Tags: Alexander Wang, Craig McDean, Fabien Lebaron
